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Research papers

The power is in the mix

Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today's marketing standards, as well as better follow the...

Catalogue: Congress 2016: #WOW
Authors: Annelies Verhaeghe, Katia Pallini, Angie Deceuninck, Bianca Vucescu
Company: InSites Consulting
September 22, 2016
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Citation

Verhaeghe, Pallini, Deceuninck and Vucescu (2016a, September 22). The power is in the mix. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-power-is-in-the-mix-8893


Research papers

Getting closer to in the moment insights generation

Researchers are looking for new ways to understand online consumer behaviour. Evidence already exists that survey based data collection combined with passive data collection helps to generate the full picture of online consumer behaviour....

Catalogue: Congress 2016: #WOW
Authors: Carlos Ochoa, Melanie Revilla, Daan Versteeg
Company: Netquest
September 22, 2016
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Citation

Ochoa, Revilla and Versteeg (2016a, September 22). Getting closer to in the moment insights generation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/getting-closer-to-in-the-moment-insights-generation-8874